CruxLeadsFor MVA & Personal Injury Firms
Crux Leads
See what a signed case really costs — and what premium leads are worth.
Trusted by leading personal injury firms
Your Numbers
The Result
Total case value / month
$150,000
At 15% signed rate, 100 leads becomes 15 signed cases worth $10,000 each.
Cost per signed case
$2,333
Your true CPA — CPL ÷ conversion
Signed cases / month
15
100 leads × 15%
Monthly lead spend
$35,000
100 × $350
Return multiple
4.3x
$4.29 back for every $1 in
Premium vs. Typical
A cheaper lead that doesn't convert is the expensive one.
Same 100 leads, same $350 CPL, same $10,000 average case. The only difference is who's sending the leads.
Typical lead source
8% signedCruxLeads Premium
15% signedCase Studies
Not theory — receipts.
What partner firms are signing, saying, and paying for.
Sub-$3k CPA across every partner firm
Signed-case cost, verified from firm-reported numbers.
Two months running
MVA
MVA
"I've never seen numbers like this."
"I've never seen numbers like this — in terms of lead quality."
"You guys are the kind of partnership we want to work with. One that's willing to make things work. If it was to talk about renewal, let's get it running."
12 criteria before it hits your CRM
A sample of what our intake team confirms live with the claimant:
Injured?
Yes
At fault?
No
Treatment
≤ 7 days
Accident type
Auto
Insurance
Confirmed
Represented?
No
Date range
< 1 month
Police report
Yes
Settlement
Not taken
State match
Verified
Plus a written agent narrative on every lead — mechanism of injury, treatment, liability.
By the numbers
The data behind the pipeline.
What we deliver across every partner firm, measured.
10%
of cases signed by our clients are commercial
Higher-value files, not just standard MVA.
30%
of our leads are within 7 days of accident
Fresh claimants, before competitors reach them.
$15M+
in ad spend managed
Across MVA and PI campaigns nationwide.